I’ll start with the process to do that before I go into why it is a good idea to like someone else’s page.
You start by going to the page you would like to ‘like.’ (Mine is a great place to start if you need some practice.)
By ‘liking’ someone’s page, it gives them added traffic from users who enjoy your work and trust your opinion. Building a network is important in business and there are few easier ways than with a simple click of a mouse button.
Another good example of this outside of the business world applies to musicians and other artists. If your band plays with another band that has a style that doesn’t conflict with yours, it helps the other band and yours to link to their page with a ‘like.’ Your fan base can support other artists and hopefully they will help you spread your name to their fan base. You will also be helping your fans find more music they may like by ‘liking’ and supporting similar bands since most people have a preferred taste in music.
It pays to be cautious though. You only want to ‘like’ pages that won’t reflect poorly on your page. You don’t want to ‘like’ a page that might post something that you don’t agree with. For instance, a company that helps American workers find jobs wouldn't want to like the page of a company that posts about how to outsource business, even if they have provided them with good service.
In our age of technology, the internet, and social media, it is as easy as ever to network and give support to services you trust. Paying it forward can only help you in the long run, so go on over and give someone you trust a ‘like!’